Customer: Barrett-Jackson
Location: Houston, Texas, USA
Application: Outdoor Event Flooring for live auction car event
Solution: Swisstrax Ribtrax Pro
Barrett-Jackson specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. Hundreds of the most sought-after and unique automobiles in the world cross the block in front of a global audience.
With more than 100,000 sq.ft. of flooring on the grounds, from the Bidder Bar, to the famous Staging Lanes, it is hard to miss the world's finest modular flooring. With a relationship spanning more than 10 years, the Swisstrax products not only cover much of the Barrett Jackson areas, but the product has spread and has been utilized by some of the largest names in the industry at the event. Companies such as FORD, General Motors, Lexus, Dodge, Mothers Polishes, and many more have used Swisstrax modular flooring solutions! With the inaugural Barrett-Jackson Houston on September 12 – 16, 2021, we are proud to say that we were once again represented as the Official Flooring of Barrett-Jackson.
Interested in event flooring by RG Event Surfaces? Connect with us today to learn more about how we can work together to surface your next event.
At every Barrett-Jackson event, it is our goal to raise the bar of our customer experience from the event before. For years, many of the most attractive displays at our events have used Swisstrax Flooring. To create an unforgettable first impression during our 50th anniversary celebration at the 2022 Scottsdale Auction, we decided to outfit our 40,000 square foot entrance tent from end to end with Swisstrax. This consistent look of the floor impressed our attendees and helped showcase our sponsors’ products perfectly.
Peter Lubell | Vice President of Corporate Partnerships, Barrett-Jackson
