Customer: Barrett-Jackson
Location: Scottsdale, Arizona, USA
Application: Outdoor Event Flooring for live auction car event
Solution: Swisstrax Ribtrax and Vinyltrax Pro
Barrett-Jackson, The World’s Greatest Car Collector Auction® specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. Thousands of the most sought-after and unique automobiles in the world cross the block in front of a global audience.
With more than 150,000 sq.ft. of Swisstrax flooring on the grounds, from the Bidder Bar to the merchandise areas, it is hard to miss the world's finest modular flooring tiles. Not to mention, the Meguire's sponsored staging lanes with more than 1,800 vehicles rolling on and off the Ribtrax Pro garage floor tiles.
With a relationship spanning more than 15 years, the Swisstrax products not only cover much of the Barrett Jackson areas, but the product has spread and has been utilized by some of the largest names in the industry. Companies such as Ford, General Motors, Lexus, Dodge, Toyota, Caesars Sportsbook and Casino, and many more have used RG Event Surfaces to enhance their activation areas.
“At every Barrett-Jackson event, it is our goal to raise the bar of our customer experience from the event before. For years, many of the most attractive displays at our events have used Swisstrax Flooring. To create an unforgettable first impression during our 50th anniversary celebration at the 2022 Scottsdale Auction, we decided to outfit our 40,000 square foot entrance tent from end to end with Swisstrax.’ said Peter Lubell, Vice President of Corporate Partnerships. “This consistent look of the floor impressed our attendees and helped showcase our sponsors’ products perfectly.”
Barrett-Jackson Scottsdale celebrated its 50th Anniversary on January 22 – 30, 2022 hitting numerous records and having a total attendance of 281,416 enthusiasts. As you enter the 40,000 square foot. Sponsor Pavilion you’ll notice that every inch is covered in Swisstrax.
“Swisstrax made its debut at Barrett-Jackson back in 2006 with only 100 square feet of flooring. Fast-forward to 2022 we now have more than 150,000 square feet of flooring covering the World’s Greatest Car Collector Auction.” said Josh Nelson, Director of RG Event Surfaces. “It’s truly a team effort between Barrett-Jackson, Swisstrax and RG Event Surfaces to elevate the overall experience of this world-class event.”
RG Event Surfaces is proud to continue its partnership with Swisstrax to once again be represented as the Official Flooring of Barrett-Jackson, The World’s Greatest Car Collector Auction®.
Interested in event flooring by RG Event Surfaces? Connect with us today to learn more about how we can work together to surface your next event.
At every Barrett-Jackson event, it is our goal to raise the bar of our customer experience from the event before. For years, many of the most attractive displays at our events have used Swisstrax Flooring. To create an unforgettable first impression during our 50th anniversary celebration at the 2022 Scottsdale Auction, we decided to outfit our 40,000 square foot entrance tent from end to end with Swisstrax. This consistent look of the floor impressed our attendees and helped showcase our sponsors’ products perfectly.
Peter Lubell | Vice President of Corporate Partnerships, Barrett-Jackson
